About OPM Pros

A brighter future for your business

Navigating the affiliate marketing space can be an intimidating challenge, even for the most seasoned marketer or entrepreneur. It takes a specific set of skills to make the most of an affiliate program. If done well—and this part is key—it can brighten the future of your business.
That’s where OPM Pros comes in.

The business objective of OPM Pros is to help online retailers capitalize on their affiliate programs. Our team of well-rounded experts focus on clients’ specific needs in order to:

  • Increase their visibility
  • Boost their sales
  • Earn a profitable ROI
  • Grow their brand
  • Acquire new customers
  • Improve their overall business performance

A team of experts

Founded in September 2009 and based out of Montreal, Canada, OPMpros.com has established itself as a reputable leader in the affiliate marketing space. In fact, it earned a spot as a Top 3 Finalist for the Golden Link OPM Agency of the Year Award in its first year and actually won the award in 2011 for its excellence in the affiliate marketing industry. In 2012, OPM Pros was named winner of the Publisher’s Choice Golden Link Award for 1800flowers.com and was nominated and designated a finalist for the LinkShare OPM/Agency of the Year Golden Link Award. Later this year OPM Pro’s client Intuit Small Business won People’s Choice Award for Favorite Advertiser at CJU 2012. This is largely due to the team of skilled professionals whose collective experience gives the agency a 360° perspective on the inner workings of the affiliate market. The team includes award-winning affiliate managers and affiliate marketers, tech-savvy experts, and experienced designers and copywriters.

Paresh Vadavia - OPM Pros Co-Founder and  Director of Affiliate Marketing

Paresh Vadavia—OPM Pros Co-Founder and Director of Affiliate Marketing—is a key player on the team. The years of experience he has under his belt have proven to be profitable not only for OPM Pros, but also for those who seek their services.

In 2008, a year before founding the agency, Vadavia and OPM Pros’ current Director of Operations Chaunstin Fung took home a LinkShare Golden Link Publisher’s Choice Award for their work managing the affiliate program at Ice.com and Diamond.com, winning against major industry players. The following year, in 2009, they garnered another nomination for the same Publisher’s Choice Award, and stood tall as Top 3 Finalists.


Click on an expert to view their bio.
Paresh Vadavia, Co-Founder & Director of Affiliate Marketing

Paresh Vadavia started off his affiliate marketing career in 2006, as Affiliate Manager for Ice.com and Diamond.com. During this two-year stint, he made a name for himself thanks to his hard work, dedication, and networking skills – ultimately winning LinkShare’s Golden Link Publisher’s Choice Award in 2008, and earning a nomination for the same award the following year.

Today, with an agency to call his own, vast industry recognition, and valuable experience under his belt, Paresh has come a long way since earning his Computer Engineering degree from Concordia University. He now serves on the OPM Agency Advisory Boards of top tier-one affiliate networks such as LinkShare, Commission Junction and Google Affiliate Network. He also hosts hot-ticket networking parties several times a year under the branded name PareshConnect.com.

Fun Fact: Mr. P plays a mean game of Monopoly. In fact, he came in 2nd in Quebec’s 2001 Provincial Monopoly Tournament. His favorite pawn is the top hat.


 
Sonny Lamba, Co-Founder & Senior Affiliate Manager

With a Finance degree from Concordia University’s John Molson School of Business, Sonny Lamba makes good business his business. A seasoned entrepreneur, some of his past ventures include i-Con, a video game accessory company he co-founded in 2006 that achieved enough success as to be bought out by a competitor in 2008. He was one of the driving forces to help build sales to over $10 million.

Sonny’s killer business instincts drove him to dip his toes in the realm of online affiliate marketing. He took his first steps in the industry as a publisher of coupon and deal sites before co-founding OPM Pros. His experience, as both a business leader and affiliate marketer, has taken him to great heights.

Fun Fact: Sonny once appeared in a Bollywood music video, which very nearly launched his acting career. But he happily resisted that glamorous life for OPM Pros.


 
Chaunstin Fung, Director of Operations

With a degree in Economics and Computer Science from Concordia University, and having garnered invaluable online and affiliate marketing experience since entering the field in 2005, Chaunstin Fung is the brains behind OPM Pros’ operations.

Along with Paresh, Chaunstin became known and recognized for his work on the affiliate team at Ice.com and Diamond.com. He played a big part in earning the LinkShare Golden Link Publisher’s Choice Award in 2008, as well as the finalist spot in 2009. These achievements make Chaunstin as an integral member of the OPM Pros team.

Fun Fact: Never once missing the honor roll in high school while thriving as a track and field competitor, Chaunstin is one nerd who could outrun anyone.


K.alpesh V.adavia, Operations Account Manager and Systems Administrator

Not Available.


Kunal Vohra, Senior Affiliate Director

After majoring in Information Systems Management and earning a Bachelor of Commerce from Concordia University’s John Molson School of Business, Kunal Vohra put his talent to good use and started his own event management company in his hometown of Montreal.

But with the online industry rapidly expanding, Kunal saw the potential in affiliate marketing and made a bold career move. This led him to work for the Share Results affiliate network, and to manage several retail affiliate programs, notably Addition Elle, Penningtons, and MXM—all Reitmans Canada Limited brands, i.e. the largest plus-size women’s apparel merchant in Canada.

Fun Fact: Kunal prides himself on his discerning palate and culinary exploits. He is a sensational cook—if microwavable frozen dinners are your thing.


Jatin Kadiwala, Operations Account Manager

University of Ottawa graduate Jatin has a knack for creative design work and mobile technology. Having toiled admirably in the Customer Support and Operations department of one of Canada’s leading mobile companies, he brings a versatile skillset to the OPM Pros Operations team.

Fun Fact: Jatin possesses the remarkable ability to eat a large pizza entirely on his own, without looking like someone who can.


Bobbie Bryson, Senior Affiliate Manager

Bobbie Bryson has her B.S. degree from Syracuse University to good use in the Public Relations Department at the direct mail merchant Lillian Vernon before she was tapped to join the newly formed Internet group in 1999. After managing their website content, customer emails and customer service aspects of the company's online initiative she launched their affiliate program in early 2002. The rest is history as it grew to become one of the most successful marketing channels in their online strategy.

Bobbie's next challenge was the role of Affiliate Marketing Manager at the UK company, Figleaves.com. Figleaves was already successful overseas, and they were looking for Bobbie to help them build the brand, acquire new customers and broaden their buying demographic in the U.S. market. She took an unknown program, with less than 10 active affiliates in 2004, into their most successful marketing channel in the U.S.. In late 1995 she migrated the program to LinkShare and garnered the International Merchant of the Year Golden Links Award in 2006.

Her desire for sunny shores meant relocation to South Carolina and the opening of her own, successful outsourced program management venture. She's brought the same energy, keen understanding of affiliate marketing, and strong contacts with top performing publisher partners to the role of Senior Affiliate Manager at OPMpros.com.

Fun Fact: Bobbie is an avid antiques collector, and owns more than 200 juice reamer squeezers.


Nita Patel, Senior Affiliate Manager

Nita earned her Bachelor of Commerce degree from Concordia University, with a Marketing Major and Minor in International Business. She has worked in the affiliate space since 2005, when she joined the team at Ice.com, ultimately finding her way to OPM Pros.

Fun Fact: Nita has a passion for photography and a knack for successfully working with the most difficult of subjects – babies.


Michael Rubano, Affiliate Marketing Coordinator

Michael Rubano is a noted self-starter who put himself through Concordia University’s John Molson School of Business by running freelance online ventures, all of which then led him to the affiliate space and OPM Pros. A knowledge junkie and productivity maven, Michael brings innovation to his affiliate programs that surpass the limits imposed by mere conventional wisdom.

Fun Fact: Michael is equally at ease discussing philosophy, sports, or trading recipes. Connect with him on the subject of your choice, and you’ll find that he’s always game.


Cosmin Jelea, Affiliate Marketing Coordinator

Cosmin Jelea was born in Romania and grew up in Montreal, where he went on to attend Concordia University’s John Molson School of Business. A marketer by trade but a geek at heart, Cosmin identifies himself as a techie, designer, athlete, photographer, and pianist in the making. Cosmin’s breadth of knowledge, critical thinking, and overall creativity ensure that he leaves no stone unturned when maximizing the potential of his affiliate programs.

Fun Fact: Having spent time living in Japan, Cosmin is proficient enough in Japanese to count it as his fifth spoken language. Apparently he wasn’t satisfied with fluency only in Romanian, French and English, and Spanish.


Kathleen Power, Affiliate Marketing Coordinator

Kathleen (Katie) Power’s path to OPM Pros has traversed a good portion of Eastern Canada. Born and raised in Ontario and educated at Saint Mary’s University in Halifax, Nova Scotia, Katie distinguished herself at leading firms Research in Motion and Pareto before arriving in Montreal to join OPM Pros.

Fun Fact: Katie danced competitively for 13 years, and can lay claim to being a championship-winning quarterback from her flag football days. She doesn’t, because she’s too modest, so we’re doing it for her.


Mariya Rayda, Graphic Designer

Mariya Rayda earned a Fine Arts degree in Design from Concordia University. She has a passion for all things design, whether theory or practical applications, and she is adept at channeling that passion into the work that she does at OPM Pros.

Fun Fact: Mariya is a proud gamer girl, prolific in action online RPG (role-playing games) such as the Mass Effect series, Diablo, and the Witcher series.


Megan Driver, Junior Reporting & Affiliate Marketing Associate

Megan Driver is a Marketing grad from Concordia University’s John Molson School of Business whose education included cooperative placements at Le Chateau (whose affiliate program is managed by OPM Pros), and aerospace firm Pratt & Whitney Canada. Such exacting standards of precision makes Megan a key member of the OPM Pros Operations team.

Fun Fact: Megan grew up competing in both soccer and figure skating. She is notorious for scoring goals via her patented move, the Triple-Axle Bicycle Kick.


Natalie Filion, Affiliate Marketing Coordinator

Born and raised in Montreal, Natalie Filion is a marketing graduate from Concordia University’s John Molson School of Business. Natalie has gained her experience dealing with clients at the first point of contact by working as a credit agent at the Royal Bank of Canada. Her passion for marketing and e-commerce is what led her to joining the OPM Pros team.

Fun Fact: On her free time, Natalie enjoys baking in the kitchen! Her specialty is her chocolate chip banana bread.


Elizabeth Truong , Junior Reporting & Affiliate Marketing Associate

Elizabeth earned a Bachelor of Commerce from Concordia University, with a major in Marketing and a minor in Human Resources. She gained valuable internship experience as a member of the school’s Institute for Co-operative Education and achieved her objective of graduating with distinction. She brings her solid work ethic and focus to OPM Pros.

Fun Fact: Elizabeth was pranked on the notorious Just For Laughs Gags television show. She threw a basketball at a goalpost, which tipped over and crushed a car! Good thing it was all a joke…


Kenny Huang , Junior Reporting & Affiliate Marketing Associate

Kenny graduated from Concordia University with a major in Marketing and a minor in Mathematics & Statistics. On the day of his convocation, he proved that mathematics is in his blood by calculating the opportunity cost of a Kanye West and Jay-Z concert as higher than attending the ceremony. He went to watch the Throne. When he was grade 10, having an English name was a fad. Hence, instead of calling him Wei-Chieh, Kenny’s professor gave him the name Kenny for the convenience purpose. Ever since, Kenny has taken on this alternative identity.

Fun Fact: Kenny became obsessed with sneakers when he got his first pair of Air Jordan’s from his mother back in 1998. In his high school years, most of his lunch allowance became his funds for Nike Air Force 1’s. Even now, Kenny is still an active sneaker collector with more than thirty pairs of Air Jordan’s in his closet. But he can’t afford a car yet…


Delaine Zendran, Affiliate Marketing Coordinator

Born and raised in Montreal, is a self-taught Jack of all trades with a rich background in direct sales, communication, email marketing, affiliate marketing, experiential marketing, branding, promotion, graphic design and copywriting. Delaine has always tackled new challenges head on and thrives in fast paced, high energy environments. After working for another prominent company in the affiliate marketing space in Montreal for the past two years, while also maintaining a close working relationship with the OPM Pros team, she made the logical jump over to OPM Pros where she plans to bring a creative, innovative, and detail oriented approach to every client’s unique set of needs and objectives.

Fun Fact: Delaine has a twin sister (she’s older by one minute...but who’s counting, right?). She also has a Fashion Design degree from LaSalle College in Montreal.


Mark Doubson, Senior Software Developer

Mark has Ph.D. degree in Math and Economics. For 25 years he had worked in one of the best institutions of academy of Sciences of USSR - Central Economics & Mathematics Institute. He had written many papers and took part in many international and soviet scientific conferences and symposiums in applied math and economics areas.

Mark left Russia for Canada in 1994. Here, he took part in few interesting projects in biomedical R&D and software development areas.

Classical music, travelling, biking and skating are some of Mark’s hobbies. He also enjoys classical and art-house movies and good books.

Fun Fact: At some point in his career Mark had been working in a kings’ summer palace (under Vienna) as part of an international team working on project Acid Rains.


Genevieve Shaw, Senior Affiliate Manager

Born and raised in Malaysia, Genevieve graduated from the University of Nebraska-Lincoln with a Bachelor of Arts in Advertising. She started her career in Affiliate Marketing in 2007 with Omaha Steaks. In her career, she had brought Omaha Steaks affiliate program to Linkshare’s Golden Links finalist for Publisher’s Choice and Most Innovative Advertiser. Genevieve also brings a broad knowledge in other marketing avenues including : Marketplaces, Shopping Comparison & Portals, Retargeting, Social Media, Competitive Intelligence, eCommerce Business Development, new customer acquisition, email marketing, lead generation, broadcast and print media and other marketing channels.

Fun Fact: Genevieve is a reality show junkie. Talk to her about any shows from antique collecting to paranormal, to cake making, to 19 kids.


Elissa Duskes, Administrative Assistant

Elissa graduated from Concordia University, and then moved on to work in the Fashion Industry for a few high profile companies. She gained experience learning all facets of the industry. She also worked in sales with major retailers and travelled to the US and China. She recently joined the OPM team and brings her strong administrative skills to the company.

Fun Fact: When Elissa was a baby she appeared in a diaper commercial with her mom!



We find ourselves continuously hiring additional, outstanding talent to help support the ongoing acquisition of important new clients.

Affiliate marketing is all about partnerships: how well you do depends largely on whom you know. With OPM Pros, you get VIP access into the affiliate marketing space without having to network your way to the top.

OPM Pros are active participants on the LinkShare OPM Advisory Board, they continually develop strategic partnerships with advertisers and affiliates, they attend major ecommerce and affiliate conferences to seek new opportunities and maintain relationships, they are connected to well respected affiliate managers and members of major affiliate networks, and they organize networking events that allow advertisers and affiliates to exchange in a congenial environment.

OPM Pros have extensive experience managing an array of affiliate programs in many different verticals, and the relationships they have built are a key to their—and their clients’—success.

Awards and Nominations

CJYOU 2012 Awards - People’s Choice Award, Favorite Advertiser for Intuit Small Business
(Managed by OPMpros.com)


The People's Choice Award is bestowed on the advertiser with the most number of votes from the Commission Junction publisher community.

This is a publishers' chance to tell us which advertiser has fostered strong partner relations and demonstrated compelling program initiatives.

2012 LinkShare Golden Link Award Winner – Publisher’s Choice 1800flowers.com

2012 LinkShare Finalist for OPM / Agency of the Year Award

2011 LinkShare Golden Link Award Winner - OPM / Agency of the Year


LinkShare Golden Award Banner LinkShare Golden Award Banner

In 2008 and 2009, Paresh Vadavia and his team won LinkShare’s Golden Link Publisher’s Choice Awards. They took 1st place and ranked as Top 3 Finalists respectively, winning against a sea of very worthy competitors.

Team highlights

LinkShare Golden Award LinkShare Golden Award
Sonny Lamba, Chaunstin Fung and Paresh Vadavia at LinkShare Symposium West in SF, 2009 Paresh and team win LinkShare Golden Link Publisher's Choice Award in NYC, 2008
LinkShare Golden Award LinkShare Golden Award
Guest on panel at Commisson Junction's CJU, 2008 Guest Award Presenter at LinkShare Symposium in NYC, 2009