About OPM Pros

A brighter future for your business

Navigating the affiliate marketing space can be an intimidating challenge, even for the most seasoned marketer or entrepreneur. It takes a specific set of skills to make the most of an affiliate program. If done well—and this part is key—it can brighten the future of your business.
That’s where OPM Pros comes in.

The business objective of OPM Pros is to help online retailers capitalize on their affiliate programs. Our team of well-rounded experts focus on clients’ specific needs in order to:

  • Increase their visibility
  • Boost their sales
  • Earn a profitable ROI
  • Grow their brand
  • Acquire new customers
  • Improve their overall business performance

A team of experts

Paresh and SonnyIn September 2009 - Paresh Vadavia, a computer engineering graduate and self-taught affiliate marketing manager and Sonny Lamba, a finance graduate and a seasoned entrepreneur, focused on their goal: create an affiliate management agency that offers creative and effective solutions. Affiliate marketing is a type of performance-based marketing in which in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Their innovative approach: Paresh and Sonny’s natural inclination and insatiable desire to build strong and lasting relationships with just about everyone they meet.

Since 2009 OPMpro.com has come a long way. Aside from the Montreal headquarters, it also operates from three US offices (SC, NE and WI), and specializes in affiliate program management across the full range of affiliate networks. Many of OPM Pros' team skilled professionals have been featured and published in a variety of industry publications, and the company boasts a cumulative experience of over 100 years in the industry gives the agency a 360° perspective on the inner workings of the affiliate market. Today, OPMpros.com the affiliate programs for over 75 brands located across the US, Canada, Australia and the UK.

Every year for OPM Pros continues to mark achievements for distinguished performance in affiliate marketing: + photo of Sonny and Paresh on the side of the copy above:

2014

  • Finalist of the CJYou Agency of the Year Award by CJ Affiliate by Conversant
  • Winner of Linkshare’s OPM / Agency of the Year Golden Link Award
  • Finalist of LinkShare’s Publisher’s Choice and Rising Star Golden Link Award for Paula’s Choice
  • Finalist of LinkShare’s Publisher’s Choice Golden Link Award for 1-800Flowers.com
  • Co-founders Sonny Lamba and Paresh Vadavia - Finalists in the EY Entrepreneur of the Year Awards by Ernst & Young in the category of Emerging Entrepreneur, Quebec Region
2013
  • 2013 Finalist of LinkShare’s Publisher’s Choice Golden Link Award for 1-800Flowers.com
  • 2013 Finalist of LinkShare’s OPM/Agency of the Year Golden Link Award
2012
  • 2012 Winner of LinkShare’s Publisher’s Choice Golden Link Award for 1-800Flowers.com
  • 2012 Finalist of LinkShare’s OPM/Agency of the Year Golden Link Award
  • 2012 People’s Choice Award: Favorite Advertiser for Intuit Small Business client at the CJYOU 2012 Awards
2011
  • 2011 Winner of LinkShare’s OPM/Agency of the Year Golden Link Award
  • 2008 Winner of LinkShare’s Golden Link Publisher’s Choice Award

 

Click on an expert to view their bio.
Paresh Vadavia, Co-Founder & Director of Affiliate Marketing

Paresh Vadavia started off his affiliate marketing career in 2006, as Affiliate Manager for Ice.com and Diamond.com. During this two-year stint, he made a name for himself thanks to his hard work, dedication, and networking skills – ultimately winning LinkShare’s Golden Link Publisher’s Choice Award in 2008, and earning a nomination for the same award the following year.

Today, with an agency to call his own, vast industry recognition, and valuable experience under his belt, Paresh has come a long way since earning his Computer Engineering degree from Concordia University. He now serves on the OPM Agency Advisory Boards of top tier-one affiliate networks such as LinkShare, Commission Junction and Google Affiliate Network. He also hosts hot-ticket networking parties several times a year under the branded name PareshConnect.com.

Fun Fact: Mr. P plays a mean game of Monopoly. In fact, he came in 2nd in Quebec’s 2001 Provincial Monopoly Tournament. His favorite pawn is the top hat.


 
Sonny Lamba, Co-Founder & Senior Affiliate Manager

With a Finance degree from Concordia University’s John Molson School of Business, Sonny Lamba makes good business his business. A seasoned entrepreneur, some of his past ventures include i-Con, a video game accessory company he co-founded in 2006 that achieved enough success as to be bought out by a competitor in 2008. He was one of the driving forces to help build sales to over $10 million.

Sonny’s killer business instincts drove him to dip his toes in the realm of online affiliate marketing. He took his first steps in the industry as a publisher of coupon and deal sites before co-founding OPM Pros. His experience, as both a business leader and affiliate marketer, has taken him to great heights.

Fun Fact: Sonny once appeared in a Bollywood music video, which very nearly launched his acting career. But he happily resisted that glamorous life for OPM Pros.


 
Chaunstin Fung, Director of Operations

With a degree in Economics and Computer Science from Concordia University, and having garnered invaluable online and affiliate marketing experience since entering the field in 2005, Chaunstin Fung is the brains behind OPM Pros’ operations.

Along with Paresh, Chaunstin became known and recognized for his work on the affiliate team at Ice.com and Diamond.com. He played a big part in earning the LinkShare Golden Link Publisher’s Choice Award in 2008, as well as the finalist spot in 2009. These achievements make Chaunstin as an integral member of the OPM Pros team.

Fun Fact: Never once missing the honor roll in high school while thriving as a track and field competitor, Chaunstin is one nerd who could outrun anyone.


K.alpesh V.adavia, Operations Account Manager and Systems Administrator

Not Available.


Kunal Vohra, Senior Affiliate Director

After majoring in Information Systems Management and earning a Bachelor of Commerce from Concordia University’s John Molson School of Business, Kunal Vohra put his talent to good use and started his own event management company in his hometown of Montreal.

But with the online industry rapidly expanding, Kunal saw the potential in affiliate marketing and made a bold career move. This led him to work for the Share Results affiliate network, and to manage several retail affiliate programs, notably Addition Elle, Penningtons, and MXM—all Reitmans Canada Limited brands, i.e. the largest plus-size women’s apparel merchant in Canada.

Fun Fact: Kunal prides himself on his discerning palate and culinary exploits. He is a sensational cook—if microwavable frozen dinners are your thing.


Bobbie Bryson, Senior Affiliate Manager

Bobbie Bryson has her B.S. degree from Syracuse University to good use in the Public Relations Department at the direct mail merchant Lillian Vernon before she was tapped to join the newly formed Internet group in 1999. After managing their website content, customer emails and customer service aspects of the company's online initiative she launched their affiliate program in early 2002. The rest is history as it grew to become one of the most successful marketing channels in their online strategy.

Bobbie's next challenge was the role of Affiliate Marketing Manager at the UK company, Figleaves.com. Figleaves was already successful overseas, and they were looking for Bobbie to help them build the brand, acquire new customers and broaden their buying demographic in the U.S. market. She took an unknown program, with less than 10 active affiliates in 2004, into their most successful marketing channel in the U.S.. In late 1995 she migrated the program to LinkShare and garnered the International Merchant of the Year Golden Links Award in 2006.

Her desire for sunny shores meant relocation to South Carolina and the opening of her own, successful outsourced program management venture. She's brought the same energy, keen understanding of affiliate marketing, and strong contacts with top performing publisher partners to the role of Senior Affiliate Manager at OPMpros.com.

Fun Fact: Bobbie is an avid antiques collector, and owns more than 200 juice reamer squeezers.


Nita Patel, Senior Affiliate Manager

Nita earned her Bachelor of Commerce degree from Concordia University, with a Marketing Major and Minor in International Business. She has worked in the affiliate space since 2005, when she joined the team at Ice.com, ultimately finding her way to OPM Pros.

Fun Fact: Nita has a passion for photography and a knack for successfully working with the most difficult of subjects – babies.


Michael Rubano, Associate Account Manager

Michael Rubano is a noted self-starter who put himself through Concordia University’s John Molson School of Business by running freelance online ventures, all of which then led him to the affiliate space and OPM Pros. A knowledge junkie and productivity maven, Michael brings innovation to his affiliate programs that surpass the limits imposed by mere conventional wisdom.

Fun Fact: Michael is equally at ease discussing philosophy, sports, or trading recipes. Connect with him on the subject of your choice, and you’ll find that he’s always game.


Kathleen Power, Associate Account Manager

Kathleen (Katie) Power’s path to OPM Pros has traversed a good portion of Eastern Canada. Born and raised in Ontario and educated at Saint Mary’s University in Halifax, Nova Scotia, Katie distinguished herself at leading firms Research in Motion and Pareto before arriving in Montreal to join OPM Pros.

Fun Fact: Katie danced competitively for 13 years, and can lay claim to being a championship-winning quarterback from her flag football days. She doesn’t, because she’s too modest, so we’re doing it for her.


Mariya Rayda, Graphic Designer

Mariya Rayda earned a Fine Arts degree in Design from Concordia University. She has a passion for all things design, whether theory or practical applications, and she is adept at channeling that passion into the work that she does at OPM Pros.

Fun Fact: Mariya is a proud gamer girl, prolific in action RPGs (role-playing games) such as the Mass Effect series, Diablo, and the Witcher series.


Elizabeth Truong , Associate Account Manager

Elizabeth earned a Bachelor of Commerce from Concordia University, with a major in Marketing and a minor in Human Resources. She gained valuable internship experience as a member of the school’s Institute for Co-operative Education and achieved her objective of graduating with distinction. She brings her solid work ethic and focus to OPM Pros.

Fun Fact: Elizabeth was pranked on the notorious Just For Laughs Gags television show. She threw a basketball at a goalpost, which tipped over and crushed a car! Good thing it was all a joke…


Delaine Zendran, Associate Account Manager

Born and raised in Montreal, is a self-taught Jack of all trades with a rich background in direct sales, communication, email marketing, affiliate marketing, experiential marketing, branding, promotion, graphic design and copywriting. Delaine has always tackled new challenges head on and thrives in fast paced, high energy environments. After working for another prominent company in the affiliate marketing space in Montreal for the past two years, while also maintaining a close working relationship with the OPM Pros team, she made the logical jump over to OPM Pros where she plans to bring a creative, innovative, and detail oriented approach to every client’s unique set of needs and objectives.

Fun Fact: Delaine has a twin sister (she’s older by one minute...but who’s counting, right?). She also has a Fashion Design degree from LaSalle College in Montreal.


Mark Doubson, Senior Software Developer

Mark has Ph.D. degree in Math and Economics. For 25 years he had worked in one of the best institutions of academy of Sciences of USSR - Central Economics & Mathematics Institute. He had written many papers and took part in many international and soviet scientific conferences and symposiums in applied math and economics areas.

Mark left Russia for Canada in 1994. Here, he took part in few interesting projects in biomedical R&D and software development areas.

Classical music, travelling, biking and skating are some of Mark’s hobbies. He also enjoys classical and art-house movies and good books.

Fun Fact: At some point in his career Mark had been working in a kings’ summer palace (under Vienna) as part of an international team working on project Acid Rains.


Genevieve Shaw, Senior Affiliate Manager

Born and raised in Malaysia, Genevieve graduated from the University of Nebraska-Lincoln with a Bachelor of Arts in Advertising. She started her career in Affiliate Marketing in 2007 with Omaha Steaks. In her career, she had brought Omaha Steaks affiliate program to Linkshare’s Golden Links finalist for Publisher’s Choice and Most Innovative Advertiser. Genevieve also brings a broad knowledge in other marketing avenues including : Marketplaces, Shopping Comparison & Portals, Retargeting, Social Media, Competitive Intelligence, eCommerce Business Development, new customer acquisition, email marketing, lead generation, broadcast and print media and other marketing channels.

Fun Fact: Genevieve is a reality show junkie. Talk to her about any shows from antique collecting to paranormal, to cake making, to 19 kids.


Erin Kerr, Account Coordinator

A Montreal native, Erin has a strong background in sales and in affiliate marketing. Armed with her solid experience working as a publisher, she thrives on the ever changing environment and fast pace the industry has to offer. Along with her passion for marketing and retail, she brings her drive and keen social skills to OPM Pros.

Fun Fact: Erin is an amateur poker player on the side and loves to talk strategy about the game! She also has a gamer side and can talk your ear off about the latest releases.


Paul Kasner,  Affiliate Operations Coordinator

Paul Kasner is a graduate from Concordia University, earning his Bachelor of Commerce degree with a major in Marketing, and a minor in English Literature. He has a diverse background, working in the health and commercial real-estate industries, prior to joining the OPM Pros team.


Fun fact: An avid fan of music and comedy, Paul plays several instruments including guitar, piano, and voice, and is well versed in stand-up comedy.

Kristin Chen,  Affiliate Operations Coordinator

Kristin has a BComm Marketing degree with Distinction from Concordia University’s John Molson School of Business. She also has 2 years of experience in the cloud computing industry and is passionate about affiliate marketing, especially the technologies behind it. Kristin is dedicated to offer her skills to the team, and strives to live on that glimmering line of old thinking and new understanding, always in a state of learning.


Fun fact: Kristin was born in Taiwan, spent her teenage years in Belize (Central America), her cegep and university years in Canada, her first career experience in South Korea, and has found her way back to Montreal with her 2 bunnies!

Jessica Antenucci, Account Coordinator

Jessica was born and raised in Montreal, Quebec. After obtaining her DEC in Fashion Marketing at Lasalle College she decided to broaden her knowledge on business, as well as team building and interpersonal communication by earning a Bachelor of Arts & Science degree from the Human Relations program at Concordia University. Jessica has a deep passion for marketing because of the creativity and analytics involved. She also loves its continuously evolving nature. On her spare time she loves spending time with loved ones, travelling, doing yoga, reading, running and baking.

Fun fact: Jessica has a secret nerdy side; she absolutely loves reading new technology and business news magazines, such as Forbes.


Amita Dixit, Affiliate Operations Coordinator

Having a business and an urban planning background, Amita has experience across several industries including geomarketing, consulting and training and development. Exceptionally adaptable, she embraces every learning process that comes with new challenges. She looks forward to immersing herself in the world of affiliate marketing! In her spare time, she enjoys swimming, spinning and learning Spanish.

Fun fact: Though reserved, she can belt out “Bohemian Rhapsody” during karaoke night with the best of them!


Tamara Youssef, Office Administrator / Coordinator

Tamara is a Jack of all Trades. Originally pursuing her studies in Film, Video and Communications, she decided to switch and is currently studying to get her BComm in marketing. She also has a versatile background in the workforce, which includes vast experience in telecommunications and the entertainment industry. With experience in sales, coordination, customer service and administration, she’s a great asset to any team!

Fun fact: Tamara embodies the essence of both and introvert and extrovert. She is a massive console gamer, she's also a self-taught artist who loves to draw Japanese Animation and read manga. She also loves to network and meet new people and is a foodie who likes to find trendy hotspots in the city of Montreal.


Katharina Diallo, Account Coordinator

Katharina graduated from John Molson School of Business with a Bachelors of Commerce Major Marketing and Minor Spanish Translation. She brings OPM Pros her first-hand experience working in online marketing for a well-known German real estate company. Katharina is also a great people person: she spent several years working for Montreal Trudeau Airport as a Customer Liaison/Operations Agent where she enjoyed interacting with clients from all corners of the world.

Fun fact: Katharina is fluent in 4 languages (English, French, German and now also Spanish), loves to travel and has a passion for Latin dance! Her two all-time favorite TV Series are The Fresh Prince of Bel-Air and Fringe.

Michelle Stappert, Senior Affiliate Manager

Michelle earned degrees in Criminal Justice and Business Administration from University of Wisconsin – Platteville. She also went on to earn her Master’s degree from the University of Dubuque. Michelle started in the affiliate industry at Lands’ End where she managed the affiliate program for two years. In 2006 Michelle left Lands’ End to go to the publisher side of the industry until joining OPMpros in 2014.

Fun fact: Michelle loves music and attends dozens of concerts a year and has met many of her favorite bands. Michelle is also somewhat of a shoe collector….close friends call her Imelda.

Lianne Heuvelink, Affiliate Operations Coordinator

Lianne is a Concordia University graduate who earned her Bachelor of Commerce with a major in Marketing and minor in International Business. She put herself through school while working at some of the city’s most prestigious hotels, climbing the ranks along the way. Lianne is thrilled to be working at OPMpros in the affiliate marketing space, she thrives in an environment that is constantly in flux and is the type of person who will never stop learning new things.

Fun fact: Lianne is an avid “Roll Up the Rim to Win” fan (a contest frequently ran by the coffee chain Tim Hortons), although she hasn’t won anything but free coffee as of yet, she is confident her luck will change soon and the free car will be hers!

Andrea Chong, Account Coordinator

Originally a Torontonian, Andrea moved to Montreal to pursue her competitive figure skating career. While simultaneously pursuing her athletic endeavors, Andrea completed her undergraduate degree in marketing from the John Molson School of Business and has since worked in online and internet marketing. With a competitive background, Andrea is intrinsically focused and determined – assets which she will contribute to the OPM Pros team.

Fun fact: In her spare time, Andrea enjoys coaching young figure skaters, road biking, and traveling. She also has a major sweet tooth and will cave easily when bribed with chocolate!

Vanessa Zendran, Account Coordinator

Born and raised in Montreal, Vanessa graduated from John Molson School of Business, earning herself a Bachelor of Commerce degree with a major in Accountancy. After graduation, she began working in the accounting industry as a junior accountant where she gained a valuable worth ethic, strong organizational skills and a high attention to detail. Outside of work, Vanessa loves enjoying the outdoors. She has already completed a half marathon in Ottawa and hopes to build up to a full marathon one day.

Fun fact: Vanessa is a huge Nicholas Spark’s fan (Author of “The Notebook”)! She actually got to meet him face to face at a literary convention in Greenville, North Carolina. Definitely can tick that off her bucket list!

Diana Gee, Affiliate Operations Coordinator

Diana grew up in her beloved city of Montreal. She graduated from JMSB, Concordia majoring in finance, where she enjoyed learning a great deal about investments and marketing. Due to Diana's experience being part of promotional campaigns and launches as a brand ambassador and her fascination with digital marketing and its evolving trends she really hit the ground running when she joined OPM Pros!

Fun fact: Diana loves trying out new recipes, riding rollercoasters and watching The Simpsons, but not necessarily in that order.

Adam Mohr, Affiliate Operations Coordinator

Adam has done a scenic tour of the major cities located in Ontario and Quebec. Born in the Toronto area and having grown up in the Ottawa area, he now calls Montreal his home. He has studied at Concordia University in the John Molson School of Business like many of his colleagues and this path has led him to joining the OPM Pros team.

Fun fact: Adam was diagnosed with type 1 diabetes at age 13. This didn’t stop him from playing competitive hockey as a goalie. He played Junior A in the CJHL hockey league.

Matthieu Ferlatte, Affiliate Operations Manager

Matt Ferlatte earned his Bachelor of Commerce from Concordia University’s John Molson School of Business in Management Information Systems with a minor in e-Business. He’s a versatile people-person who loves to strive to accomplish his goals. He spent several years working in the electronics industry and the retail/food field. He now hopes to bring his experiences and knowledge to help grow the OPMpros team.

Fun fact: Even though he stands tall at 6’7”, Matt suffers from a fear of heights that he’s never been able to surpass. He’s also colorblind so don’t poke fun at him for wearing mismatched socks.

Brian Huynh, Affiliate Operations Coordinator

Brian was born and raised in the beautiful city of Montreal. Graduated from Concordia University's John Molson School of Business with a bachelors in International Business which has led him to work at OPMpros. Outside of the workplace, Brian likes to snowboard, volleyball and billiards. Brian has found a new passion in fishing and invites anyone who is interested to come with him as long as they are okay to go on a boat and won't get seasick.

Fun fact: Brian used to work at Sonny's favorite restaurant. If Sonny knew what Brian did to his dishes before serving it to him, Brian would not be working at OPMpros for long. Just kidding :)

Brian’s team became Finalist at the CPA Billiards Regional Tournament. He’s always open for a night out at a poolhall!


We find ourselves continuously hiring additional, outstanding talent to help support the ongoing acquisition of important new clients.

Affiliate marketing is all about partnerships: how well you do depends largely on whom you know. With OPM Pros, you get VIP access into the affiliate marketing space without having to network your way to the top.

OPM Pros are active participants on the LinkShare OPM Advisory Board, they continually develop strategic partnerships with advertisers and affiliates, they attend major ecommerce and affiliate conferences to seek new opportunities and maintain relationships, they are connected to well respected affiliate managers and members of major affiliate networks, and they organize networking events that allow advertisers and affiliates to exchange in a congenial environment.

OPM Pros have extensive experience managing an array of affiliate programs in many different verticals, and the relationships they have built are a key to their—and their clients’—success.

Awards and Nominations

EY Entrepreneur of the Year Finalist

Paresh Vadavia and Sonny Lamba nominated as a 2014 Québec finalist for Entrepreneur Of The Year in the category of Emerging Entrepreneur.

Entrepreneur Of The Year celebrates the contribution and spirit of entrepreneurs everywhere. The Canadian program is in its 21st year of honouring the country’s most impressive entrepreneurs from all areas of business. Award finalists are chosen based on their vision, leadership, financial success and social responsibility.






OPM Pros is 2014 Winner of the Golden Link Award for OPM Agency of the Year

See the video of OPM Pros receiving award here.



OPM Pros clients 1800flowers.com and Paula’s Choice were the 2014 finalists of LinkShare’s Golden Link Publisher’s Choice Award.





In addition, Paula’s Choice was also a finalist of LinkShare’s Rising Star Advertiser Award.




2013 OPM Pros client 1800flowers.com was also the 2013 finalist of LinkShare’s Golden Link Publisher’s Choice Award

The Publisher's Choice Award is bestowed on the advertiser with the most number of votes from the LinkShare publisher community. This is a publishers' chance to tell us which advertiser has fostered strong partner relations and demonstrated compelling program initiatives.





OPM Pros was a 2013 finalist for the Golden Link Award for OPM Agency of the Year

This award is for the “OPM or Agency that does an outstanding job managing your Affiliate Marketing program in the LinkShareNetwork.”







CJYOU 2012 Awards - People’s Choice Award, Favorite Advertiser for Intuit Small Business
(Managed by OPMpros.com)


The People's Choice Award is bestowed on the advertiser with the most number of votes from the Commission Junction publisher community.

This is a publishers' chance to tell us which advertiser has fostered strong partner relations and demonstrated compelling program initiatives.

2012 LinkShare Golden Link Award Winner – Publisher’s Choice 1800flowers.com


(From left to right) Katie Power, Kunal Vohra, Sonny Lamba, Paresh Vadavia, Justin Pesola, Kerri Pastor, Michael Rubano, Cosmin Jelea, Delaine Zendran, Eleanor Salinas & Elana Ostrega

2012 LinkShare Finalist for OPM / Agency of the Year Award

LinkShare Golden Award 2010
(From left to right) Paresh Vadavia, Kunal Vohra, Delaine Zendran, Sonny Lamba, Natalie Filion, Michael Rubano & Eleanor Salinas – OPM Pros DealMaker Table LinkShare Symposium East 2012
LinkShare Golden Award 2010
(From left to right) Michael Rubano Amanda Taylor, Kerri Pastor & Justin Pesola

2011 LinkShare Golden Link Award Winner - OPM / Agency of the Year


2010 LinkShare Finalist For OPM / Agency of the Year Award

LinkShare Golden Award 2010
(From left to right) Paresh Vadavia, Kunal Vohra, Sonny Lamba & Chaunstin Fung — OPM Pros DealMaker Table LinkShare Symposium East
LinkShare Golden Award 2010
Paresh Vadavia with Mark Huang, Affiliate Manager of Macy’s — Golden Link Winner for Innovative Advertiser of the Year

LinkShare Golden Award Banner LinkShare Golden Award Banner

In 2008 and 2009, Paresh Vadavia and his team won LinkShare’s Golden Link Publisher’s Choice Awards. They took 1st place and ranked as Top 3 Finalists respectively, winning against a sea of very worthy competitors.

Team highlights

LinkShare Golden Award LinkShare Golden Award
Sonny Lamba, Chaunstin Fung and Paresh Vadavia at LinkShare Symposium West in SF, 2009 Paresh and team win LinkShare Golden Link Publisher's Choice Award in NYC, 2008
LinkShare Golden Award LinkShare Golden Award
Guest on panel at Commisson Junction's CJU, 2008 Guest Award Presenter at LinkShare Symposium in NYC, 2009